Overview

Topic Tags

Strategic Planning and Vision

“Strategic planning is worthless unless there is first a strategic vision.” – John Naisbitt

Making a Great Business

“No person will make a great business who wants to do it all himself or get all the credit.” – Andrew Carnegie

Marketing Translations That Didn’t Work

The Dairy Association’s huge success with the campaign “Got Milk?” prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read “Are you lactating?”

Coors put its slogan, “Turn [Continued...]

Good Beliefs and Good Behaviors

“Knowing what’s right is absolutely critical to business ethics, but it’s just half the battle. You see, ethics ‘happens’ only when good beliefs lead to good behaviors.” – Eric Harvey

Maintaining Good Performance

“The responsibility for maintaining good performance is the employee’s, not the manager’s. The manager’s job is to point out the discrepancy – the employee’s job is to fix it.” – Paul Sims