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“Help me to accomplish the purpose of my journey.” - Genesis 24:12, A Servant’s Prayer



Strategic Planning and Vision

“Strategic planning is worthless unless there is first a strategic vision.” – John Naisbitt


Making a Great Business

“No person will make a great business who wants to do it all himself or get all the credit.” – Andrew Carnegie


Marketing Translations That Didn’t Work

The Dairy Association’s huge success with the campaign “Got Milk?” prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read “Are you lactating?”

Coors put its slogan, “Turn it loose,” into Spanish, where it was read as “Suffer from diarrhea.”

Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.”

Clairol introduced the “Mist Stick,” a curling iron, into German only to find out that “mist” is slang for manure. Not too many people had use for the “manure stick.”

An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit. Instead of “I saw the Pope” (el Papa), the shirts read “I saw the potato” (la papa).

The Coca-Cola name in China was first read as “Ke-kou-ke-la,” meaning “Bite the wax tadpole” or “female horse stuffed with wax,” depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent “ko-kou-ko-le,” translating into “happiness in the mouth.”


Good Beliefs and Good Behaviors

“Knowing what’s right is absolutely critical to business ethics, but it’s just half the battle. You see, ethics ‘happens’ only when good beliefs lead to good behaviors.” – Eric Harvey


Maintaining Good Performance

“The responsibility for maintaining good performance is the employee’s, not the manager’s. The manager’s job is to point out the discrepancy – the employee’s job is to fix it.” – Paul Sims



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